September , 2021

We're finally getting a welcome break from the sometimes dry, sometimes humid summers that wreak havoc with our tresses. However, baby it's cold outside and pleasant sweater weather can actually be difficult on your hair. Be it men or women, all of us suffer from this issue. The most common ways in which winter can bring about bad hair days is by stripping your hair of moisture, increasing dandruff and causing scalp irritations thereby making your hair dry and frizzy.

For years now, hair care in India has mostly been about shampoos, oil, hair fall and dandruff. Communication with consumers on mass media has never gone beyond these basics. However, with increasing and varied hair care struggles, consumers are educating themselves about global hair care brands offering solutions for various hair issues and are demanding their presence in the Indian market too.